Beauty Industry

Sofia Coppola to Direct New MJ Campaign

The new campaign is for the Daisy fragrance.

Sofia Coppola will be directing the new Daisy Marc Jacobs television campaign this fall.

Photo: (from Marc Jacob’s Facebook page) A long-time friend of Marc, in 2002, Sofia was featured as the muse of the signature fragrance in a campaign shot by Juergen Teller.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters